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By: Maggie M. Barnett, Esq., COO at ShipHero
Meeting consumers’ growing shipping expectations is critical to maintaining customer loyalty and staying ahead of the competition. 2-day shipping is now the minimum shipping speed that most customers expect. Unfortunately, as these expectations become more demanding, growing eCommerce brands struggle to keep up with them.
Here’s a particularly alarming statistic to give you an idea of where eCommerce shipping currently stands: 75% of consumers expect brands to offer same-day delivery options.
This is a lofty expectation to meet on your own, especially because free shipping is one of the most important purchase-driving factors. So how can eCommerce brands offer faster delivery times? Let’s just say there’s a reason 90% of Fortune 500 companies have partnered with 3PLs.
Third-party logistics providers help eCommerce merchants meet consumer shipping expectations without compromising on revenue. 3PLs have specialized logistics teams that optimize your inventory management, order fulfillment, and returns management, among other benefits. In short, 3PLs handle fulfillment while your team focuses on other areas of your business.
Amazon Prime set the benchmark for consumer shipping expectations with its famous 2-day delivery option. Unfortunately, consumers don’t realize how difficult it is for growing eCommerce brands to offer expedited shipping.
Partnering with 3PLs lets you offer 2-day and overnight delivery so you don’t keep losing customers to Amazon and other megacorps, without driving your logistics costs through the roof.
Building a fulfillment network lets brands offer expedited shipping by reducing travel costs and time. Unfortunately, building a network is costly and demands a larger labor force - merchants have to rent out, or purchase, multiple warehouses and distribute their inventory, and then hire a workforce for each fulfillment center.
3PL providers have their own fulfillment centers with dedicated logistics teams. You can partner with a 3PL and strategically distribute your inventory across their multiple fulfillment centers, reducing shipping times and costs, without incurring large overhead costs.
3PLs have their own specialized logistics workforce that’s equipped to help your business expand at scale. Otherwise, if you’re relying on an in-house team, you’ll need to gradually hire more workers as your eCommerce brand grows and the volume of orders increases.
Additionally, if your in-house team lacks experience, pick and pack errors and other problems increase, ultimately affecting your bottom line. 3PLs, on the other hand, have employees with years of logistics experience.
Logistics, including reverse logistics, demand plenty of human resources and management. Thus, outsourcing your order fulfillment to a third-party frees up your own workforce to focus on growing your business.
Leading 3PLs have their own warehouse and inventory management software with enterprise-level reporting capabilities, including:
And more. Having the right data and analytics just a few clicks away helps eCommerce brands streamline their fulfillment processes and identify problem areas.
3PLs solve the multiple marketplace integration dilemmas by seamlessly integrating with all platforms, and making vital information available on one centralized dashboard.
ShipHero serves more than 10% of Shopify plus stores globally and many Fortune 500 companies. We’re trusted by many leading high-growth DTC brands, which is reflected in our outstanding user reviews - Shopify merchants rated us 4.8/5 and TrustPilot users gave us a solid 4.8/5.
Here are 5 reasons that eCommerce merchants choose ShipHero.
We’ll take care of your warehousing and inventory management, pick and packing operations, shipping, and even reverse logistics. Our experienced, highly trained workforce specializes in efficiently managing logistics operations, minimizing errors, and ensuring orders are always shipped on time.
ShipHero’s leading warehouse management software (WMS) directly integrates with major eCommerce platforms and marketplaces, including BigCommerce, WooCommerce, Shopify, Amazon, eBay, Walmart, and more.
After integrating with different platforms, you can view detailed analytics, insights, and reporting from your central ShipHero dashboard. Additionally, eCommerce merchants can set automation rules to streamline fulfillment operations.
Automation rules perform actions in response to “triggers” - for example, a shipping method could apply automatically in response to a matching zip code, or emails with order tracking links can be sent to customers after their order is shipped.
With more than 82% of online shoppers willing to say goodbye to a brand due to a bad returns experience, making the returns process seamless is critical to improving your customers’ experience and maintaining their loyalty. Poor returns management can put you at risk of losing customers to your competition.
Here at ShipHero, we process returns as they come in, which is easy thanks to our direct integrations with marketplaces and eCommerce platforms. We offer done-for-you returns processing, so you can focus on growing your brand while we handle the logistics and reverse logistics.
Additionally, ShipHero supports direct integrations with partners like Returnly and Loop, to make return processing easier and risk-free.
Fast growing eCommerce brands can struggle with managing their own logistics; as the volume of orders increases, you’re forced to expand your workforce and scale your fulfillment operations accordingly.
Keeping up with the high volume is difficult enough (especially during the peak holiday season), but the costs start adding up too as you hire more logistics personnel. However, eCommerce brands can’t afford to delay orders or deliver incorrect items; convenience is one of the primary reasons consumers have turned to online retailers.
For these reasons, many fast-growing eCommerce brands turn to ShipHero. Our fulfillment services let eCommerce brands consistently offer 2-day and overnight delivery options as you scale.
ShipHero has a network of fulfillment centers for eCommerce brands to distribute their inventory across. A distributed inventory is vital to fulfill orders faster and keep delivery costs low - when customers place an order, it’s shipped from a center closest to them.
Additionally, our integrated WMS uses real-time carrier rate shopping to minimize shipping costs. Thus, offering customers free shipping options becomes more feasible.
ShipHero’s Bulk Ship process helps brands keep up with large order volumes by streamlining the pick and pack processes. This feature is especially useful during the holiday season when your order volume spikes dramatically.
ShipHero’s industry-leading WMS arms eCommerce merchants with detailed analytics, reporting and insights. You can instantly access real-time inventory data (including inventory valuation), access team reports, or pull up order information.
Our inventory management and shipping software monitors your inventory levels in real-time and automatically notifies merchants about replenishment needs. You can also set automatic reorder points to prevent shortages or overstocking.
Online consumer expectations have evolved rapidly in recent years, especially because of the COVID-19 pandemic. Consumers are expecting better shopping experiences, expedited shipping options, lower shipping costs, and hassle-free returns.
Meeting all these expectations on your own is challenging, which is why many leading eCommerce brands have partnered with ShipHero. We’re not sales-focused; our primary goal is to help our partners achieve their fulfillment goals and grow sustainably.
So start growing your brand with ShipHero today.
If you’re new to ShipHero Fulfillment, please schedule a meeting today with our experts to learn more about how we can help you get your orders picked, packed and delivered with our fulfillment service. No setup fees, simply pay as you go. ShipHero works to ensure that organizations invest in the solutions that match their needs, to improve productivity, revenue and success.
Click HERE to Schedule a Meeting Today
Maggie M. Barnett, Esq., COO
About the author: Maggie M. Barnett, Esq., is the COO of ShipHero. She is responsible for planning and executing the overall operational, legal, managerial and administrative procedures, reporting structures and operational controls of the organization. Barnett’s greatest strengths are leadership, risk mitigation, change management and a passion for business transformation. She is known for her expertise in delivering operational excellence and an ability to provide guidance and mitigating risk. Her leadership of ShipHero is grounded in a servant mentality, always doing the right thing for our stakeholders. Her passion for ShipHero comes from the ability to drive operational excellence throughout the organization impacting the lives of our employees, customers, and partners.
Follow Maggie on Twitter & LinkedIn.
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TikTok Shop is discontinuing "seller shipping" on February 25, 2026, a move that will halt fulfillment for any 3PL using non-integrated legacy technology. ShipHero's WMS is fully integrated and approved to support TikTok Shop’s new logistics requirements, allowing you to generate compliant labels and avoid a total operational lockout. By migrating to ShipHero before the deadline, 3PLs can eliminate onboarding fees and ensure their clients’ businesses remain active and profitable.
Starting February 25, 2026, TikTok Shop is officially discontinuing "seller shipping" (also known as "bring your own label") for all U.S. local sellers.
This means your clients can no longer use their own carrier accounts for TikTok orders.
As their 3PL, you will be unable to generate labels unless your WMS is directly integrated with TikTok’s new ecosystem. To keep your clients' businesses running, you must transition them to TikTok Shop Logistics Services through a verified partner.
ShipHero can keep your 3PL orders flowing from February 25 onwards.
If you are running your warehouse on legacy systems, you are at risk of a complete TikTok Shop lockout. Your fulfillment—and your revenue—will simply stop that day.
TikTok's latest policy creates a massive bottleneck for 3PLs using legacy technology.
To help 3PLs transition quickly and stay compliant, we are waiving all onboarding fees for new customers who join ShipHero before February 25.
There are only 6 approved ERP/WMS providers globally that meet TikTok’s new integration standards. ShipHero WMS is on that list. Most legacy WMS providers are not currently approved. To avoid a total operational blackout for your clients, you must move to a verified partner like ShipHero.
No. Starting February 25, TikTok will discontinue seller shipping. All shipping must go through TikTok Shop Logistics Services.
No. You can still manage fulfillment from your own 3PL warehouse using ShipHero’s direct integration, which pulls the required TikTok labels and logic directly into your existing workflow.
You will lose the ability to generate shipping labels for any TikTok Shop order. This will result in immediate fulfillment backlogs, client dissatisfaction, and potential loss of contracts.
Yes. ShipHero is the only U.S. based WMS currently supporting these requirements, allowing 3PLs to continue shipping without interruption.
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TikTok Shop is introducing mandatory logistics changes that will stop fulfillment for unprepared sellers on February 25, 2026.
ShipHero's WMS is fully integrated and approved to support TikTok Shop’s new logistics requirements, ensuring your orders keep moving without interruption. By switching to ShipHero before the deadline, brands can maintain compliance and eliminate onboarding fees during this transition. Here’s everything brands need to know to continue fulfilling orders.
Starting February 25, 2026, TikTok Shop will discontinue "seller shipping" for all U.S. local sellers. This means you can no longer use your own carrier accounts to generate labels for TikTok orders. To stay compliant and keep selling, brands must transition to TikTok Shop Logistics Services.
Relying on legacy systems like Extensiv, Deposco, or Logiwa puts your business at risk of account suspension and shipping delays that kill customer loyalty.
If your current WMS or 3PL is not integrated with TikTok Shop Logistics Services, you will face a total fulfillment blackout on that date. Failure to adapt to these changes risks shipping delays that kill customer loyalty and can lead to account suspension on the platform.
For brands onboarding on or after February 9, 2026, these restrictions are already in effect.
ShipHero has done the due diligence and has built a direct integration to ensure that merchants can fulfill TikTok Shop orders themselves while remaining fully compliant with TikTok’s new label requirements.
To help brands and 3PLs transition quickly and stay compliant, we are waiving all onboarding fees for new customers who join ShipHero before February 25.
Currently, there are only 6 approved ERP/WMS providers globally that meet TikTok’s new integration standards. ShipHero WMS is on that list. If you are using legacy providers like Extensiv, Deposco, or Logiwa, they are not currently approved to support these specific TikTok Shop requirements. To avoid a total operational blackout, you must move to a verified partner like ShipHero before the deadline.
No. Starting February 25, TikTok will discontinue seller shipping. You must use TikTok Shop Logistics Services.
You can use Fulfilled by TikTok (FBT) to store and ship items through their network, switch to one of the six approved ERP/WMS systems, or use ShipHero's direct integration.
You must use TikTok Shop Logistics Services, but with ShipHero, you can still manage the fulfillment from your own warehouse using TikTok’s required labels and logic.
This connection type will not support the new label requirements. You must switch to a direct TikTok Shop connection within ShipHero to avoid fulfillment interruptions.
Yes. ShipHero is currently the only U.S. based WMS that supports these requirements, allowing our customers to continue shipping without interruption.
Imagine running a warehouse where orders are picked quickly, inventory is accurate, and all operations run smoothly without any errors or delays. Thanks to Artificial Intelligence, this can now become a reality with ease.
AI is transforming warehouse management by enhancing efficiency, intelligence, and the ability to meet the rapid demands of today’s eCommerce-driven market.
ShipHero is pioneering this revolution with its AI-powered warehouse solutions, setting new industry benchmarks. This article explores ShipHero’s AI Picking feature, highlighting how it’s transforming warehouse management and enhancing operational efficiency.
The integration of AI technologies, including machine learning, robotics, and predictive analytics, is revolutionizing warehouse operations, driving significant improvements in efficiency, accuracy, and overall performance. These innovations are optimizing processes across various areas, from inventory management to order fulfillment. Below are the key benefits of AI in warehouse management.
A combination of AI technologies is shaping smarter warehouse systems to help revolutionize warehouse management.
ShipHero has taken AI integration to the next level with its AI Picking feature, designed to significantly improve warehouse efficiency. This feature automates the picking process, reducing the reliance on manual labor and enhancing productivity in ways that were once thought impossible.
Let’s dive deeper into how ShipHero’s AI Picking works and the advantages it offers.
AI Picking optimizes warehouse operations in two key ways:
The AI Picking feature delivers a wide range of benefits:
The transformative power of AI extends far beyond just picking. AI is also revolutionizing other aspects of warehouse management, driving improvements in operational efficiency, inventory management, and safety.
AI automates tasks, reducing errors and increasing speed. Automated sorting and real-time inventory tracking ensure accuracy, while real-time monitoring helps managers adapt and ensure timely deliveries.
AI plays a vital role in maintaining accurate inventory levels. By leveraging predictive analytics, AI can forecast demand and optimize stock levels, helping warehouses avoid both stockouts and overstock situations. This leads to better inventory management and fewer disruptions in supply chains.
AI-driven systems can monitor warehouse conditions to ensure safety and compliance with industry regulations. These systems can analyze warehouse data and predict potential hazards before they occur, proactively reducing risks and ensuring a safer working environment.
AI technologies are playing a transformative role in the supply chain and logistics sectors by improving efficiency, reducing costs, and enhancing decision-making.
These intelligent systems effortlessly manage supply chain processes by using data to optimize operations, predict trends, and automate routine tasks. This ultimately reshapes everything, from how goods are moved to stored and delivered.
The future of warehouse management looks promising with greater automation and efficiency, but future warehouse digitization brings challenges, such as high upfront costs and the need for skilled personnel.
AI-powered drones, autonomous robots, and IoT integration are smart warehouse technologies that are revolutionizing warehouse operations. Drones will deliver goods quickly, while robots automate sorting and transportation, thereby reducing the need for manual labor.
IoT and AI integration will enable real-time monitoring and optimization of operations. Smart technology in warehouses is leading to fully automated systems that are faster, scalable, and need minimal human input.
While AI offers immense benefits, businesses must also consider certain challenges. High initial investments in AI technology, data security concerns, and the need for skilled personnel are just a few of the hurdles that must be addressed.
However, with a strategic approach, companies can eliminate the challenges and embrace AI’s full potential to boost accuracy in picking and improve overall warehouse operations.
AI minimizes error by automating tasks like inventory tracking, order picking, and sorting, ensuring greater accuracy and efficiency.
Yes, AI-driven predictive analytics can predict demand, track inventory levels, and improve supply chain efficiency by forecasting needs with greater accuracy to help businesses stay ahead of trends and market fluctuations.
AI solutions are becoming more cost-effective thanks to cloud-based services and subscription pricing models. These options make AI technology more accessible to small businesses, allowing them to take advantage of its benefits without large upfront costs.
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