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By: Maggie M. Barnett, Esq., COO at ShipHeroTechnology is pretty miraculous. Tracking your flight from your own airplane seat; watching your Uber approach your location; even clocking the progress of a DoorDash driver as he circles your complex because he can’t find your apartment - all of these would be impossible without technology, and more specifically, technology in the last mile.However, eCommerce fulfillment and delivery are high ticket items for eCommerce retailers, and it can be a struggle to justify some of the more robust tech offerings and upgrades with a P&L that barely passes into the black. How can you justify some of the cost to upgrade your current technology? And should you? We’re going to examine five of the biggest benefits of using last mile technology, especially as it relates to route optimization and demonstrate the benefits of these upgrades.
First, let’s define last mile delivery. In the world of eCommerce and shipping, this is the phase of delivery where a product or shipment leaves the warehouse to make it to the customer. This is the route that the Instacart driver takes from Target, with your groceries and random beach towel order in his backseat. It’s the route the UPS truck takes from Amazon’s Fulfillment Center to your customer’s front door.Optimizing the route in the last mile leads to a host of benefits for both you and the consumer. Here’s how.
Tracking technology, like those mentioned above, have resulted in one giant change for consumers - they know where their stuff is at all times. This means, they know when it shipped, they know what distribution hub it’s at; and they know when it’s out for delivery. They also know when it’s late. By investing in technologies that expose the last mile, consumers get peace of mind, and eCommerce retailers get a bit more leeway. If a customer can see a product has left your warehouse and has been sitting in a post office three miles from their home for the past four days, the onus of late delivery is technically off of the retailer (you). Now, it is the post office’s fault (for better or worse), that their product is late. This means that the retailer can cut back on the number of “where’s my package?” emails, chat requests and phone calls and focus back on the process of shipping. It might be hard to put a price tag on the time you’ve gained back in your day, but consider the employee hours necessary to respond to these messages or to track down orders when this type of tracking wasn’t available.
The fact is, the more you shine a light on something, the clearer it becomes. By providing end-to-end shipment tracking, order delivery times have come under more scrutiny, encouraging questions of some retailers and carriers as to why it can take so long for one item and not as long for another.This is all part of the “Amazon Effect” - the erroneous belief held by many consumers that just because Amazon can deliver fuzzy dice and a gallon of ranch dressing in 2 days, that any eCommerce brand should do the same. Regardless of how plausible this is, it is a concern that has forced many eCommerce companies and carriers to confront their delivery process and speed to make improvements.
Another stalwart of the last mile delivery process is the proof of delivery. It’s no longer acceptable for a carrier to throw a package on the porch and call it a day. Now, carriers and eCommerce fulfillment providers are requiring more evidence that the package was delivered. This typically takes the form of photos showing the package and delivery address in the same shot; a signature by the package’s recipient; and/or barcode scanning. Once again, exposing the entire delivery process from warehouse to doorstep has led to higher accountability for carriers as consumers now know when a package was supposed to be delivered and can easily tell when a carrier has missed the mark.
Some organizations, especially those in larger cities, have started to experiment with urban warehousing and micro-warehousing. Both of these are exactly how they sound: retailers use warehouses located in urban centers; or use smaller locations to store a fraction of their most popular inventory to cut down on fulfillment and delivery times for these orders.Urban warehousing was again popularized by Amazon when they began their same-day delivery in major U.S. cities. However, it does more than just shrink delivery windows; it also allows for lower emissions from delivery vehicles, and lower costs for gas and maintenance. These are all places where carriers have struggled to cut costs in the past, and with the always fluctuating cost of oil, it’s nice to know that there is some way to keep these expenses in check.
One more tactic that some retailers are taking in order to cut down on delivery times and enhance last mile delivery, is the use of brick-and-mortar retail locations as fulfillment centers. In some cases, this could mean using a store that is currently open for shopping to also fulfill orders for nearby addresses. However, it has also given rise to a phenomenon of dark stores. Dark stores are repurposed brick-and-mortar storefronts that are now optimized for picking and packing and order fulfillment. This was first seen on a large scale during the pandemic, when grocery store chains like Whole Foods and Kroger converted some of their locations into dark stores. This is an especially handy option for retailers to leverage the proximity of their retail locations to major areas to convert online purchases into Buy Online, Pick Up In Store (BOPIS) sales instead.
If the past 20 months have proven anything, it’s that people and organizations, even businesses can be adaptable when conditions warrant it. What that means for last mile delivery and every other process on the supply chain is that more changes are sure to come. However, what type of opportunities these changes will bring is the more exciting question. If you’re new to ShipHero Fulfillment, please schedule a meeting today with our experts to learn more about how we can help you get your orders picked, packed, and delivered with our fulfillment service. No setup fees - simply pay as you go. ShipHero works to ensure that organizations invest in the solutions that match their needs, to improve productivity, revenue, and success. Click HERE to Schedule a Meeting Today Maggie M. Barnett, Esq., COOShipHeroAbout the author: Maggie M. Barnett, Esq., is the COO of ShipHero. She is responsible for planning and executing the overall operational, legal, managerial and administrative procedures, reporting structures and operational controls of the organization. Barnett’s greatest strengths are leadership, risk mitigation, change management and a passion for business transformation. She is known for her expertise in delivering operational excellence and an ability to provide guidance and mitigating risk. Her leadership of ShipHero is grounded in a servant mentality, always doing the right thing for our stakeholders. Her passion for ShipHero comes from the ability to drive operational excellence throughout the organization impacting the lives of our employees, customers, and partners.Follow Maggie on Twitter&LinkedIn.
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TikTok Shop is discontinuing "seller shipping" on February 25, 2026, a move that will halt fulfillment for any 3PL using non-integrated legacy technology. ShipHero's WMS is fully integrated and approved to support TikTok Shop’s new logistics requirements, allowing you to generate compliant labels and avoid a total operational lockout. By migrating to ShipHero before the deadline, 3PLs can eliminate onboarding fees and ensure their clients’ businesses remain active and profitable.
Starting February 25, 2026, TikTok Shop is officially discontinuing "seller shipping" (also known as "bring your own label") for all U.S. local sellers.
This means your clients can no longer use their own carrier accounts for TikTok orders.
As their 3PL, you will be unable to generate labels unless your WMS is directly integrated with TikTok’s new ecosystem. To keep your clients' businesses running, you must transition them to TikTok Shop Logistics Services through a verified partner.
ShipHero can keep your 3PL orders flowing from February 25 onwards.
If you are running your warehouse on legacy systems, you are at risk of a complete TikTok Shop lockout. Your fulfillment—and your revenue—will simply stop that day.
TikTok's latest policy creates a massive bottleneck for 3PLs using legacy technology.
To help 3PLs transition quickly and stay compliant, we are waiving all onboarding fees for new customers who join ShipHero before February 25.
There are only 6 approved ERP/WMS providers globally that meet TikTok’s new integration standards. ShipHero WMS is on that list. Most legacy WMS providers are not currently approved. To avoid a total operational blackout for your clients, you must move to a verified partner like ShipHero.
No. Starting February 25, TikTok will discontinue seller shipping. All shipping must go through TikTok Shop Logistics Services.
No. You can still manage fulfillment from your own 3PL warehouse using ShipHero’s direct integration, which pulls the required TikTok labels and logic directly into your existing workflow.
You will lose the ability to generate shipping labels for any TikTok Shop order. This will result in immediate fulfillment backlogs, client dissatisfaction, and potential loss of contracts.
Yes. ShipHero is the only U.S. based WMS currently supporting these requirements, allowing 3PLs to continue shipping without interruption.
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TikTok Shop is introducing mandatory logistics changes that will stop fulfillment for unprepared sellers on February 25, 2026.
ShipHero's WMS is fully integrated and approved to support TikTok Shop’s new logistics requirements, ensuring your orders keep moving without interruption. By switching to ShipHero before the deadline, brands can maintain compliance and eliminate onboarding fees during this transition. Here’s everything brands need to know to continue fulfilling orders.
Starting February 25, 2026, TikTok Shop will discontinue "seller shipping" for all U.S. local sellers. This means you can no longer use your own carrier accounts to generate labels for TikTok orders. To stay compliant and keep selling, brands must transition to TikTok Shop Logistics Services.
Relying on legacy systems like Extensiv, Deposco, or Logiwa puts your business at risk of account suspension and shipping delays that kill customer loyalty.
If your current WMS or 3PL is not integrated with TikTok Shop Logistics Services, you will face a total fulfillment blackout on that date. Failure to adapt to these changes risks shipping delays that kill customer loyalty and can lead to account suspension on the platform.
For brands onboarding on or after February 9, 2026, these restrictions are already in effect.
ShipHero has done the due diligence and has built a direct integration to ensure that merchants can fulfill TikTok Shop orders themselves while remaining fully compliant with TikTok’s new label requirements.
To help brands and 3PLs transition quickly and stay compliant, we are waiving all onboarding fees for new customers who join ShipHero before February 25.
Currently, there are only 6 approved ERP/WMS providers globally that meet TikTok’s new integration standards. ShipHero WMS is on that list. If you are using legacy providers like Extensiv, Deposco, or Logiwa, they are not currently approved to support these specific TikTok Shop requirements. To avoid a total operational blackout, you must move to a verified partner like ShipHero before the deadline.
No. Starting February 25, TikTok will discontinue seller shipping. You must use TikTok Shop Logistics Services.
You can use Fulfilled by TikTok (FBT) to store and ship items through their network, switch to one of the six approved ERP/WMS systems, or use ShipHero's direct integration.
You must use TikTok Shop Logistics Services, but with ShipHero, you can still manage the fulfillment from your own warehouse using TikTok’s required labels and logic.
This connection type will not support the new label requirements. You must switch to a direct TikTok Shop connection within ShipHero to avoid fulfillment interruptions.
Yes. ShipHero is currently the only U.S. based WMS that supports these requirements, allowing our customers to continue shipping without interruption.
Imagine running a warehouse where orders are picked quickly, inventory is accurate, and all operations run smoothly without any errors or delays. Thanks to Artificial Intelligence, this can now become a reality with ease.
AI is transforming warehouse management by enhancing efficiency, intelligence, and the ability to meet the rapid demands of today’s eCommerce-driven market.
ShipHero is pioneering this revolution with its AI-powered warehouse solutions, setting new industry benchmarks. This article explores ShipHero’s AI Picking feature, highlighting how it’s transforming warehouse management and enhancing operational efficiency.
The integration of AI technologies, including machine learning, robotics, and predictive analytics, is revolutionizing warehouse operations, driving significant improvements in efficiency, accuracy, and overall performance. These innovations are optimizing processes across various areas, from inventory management to order fulfillment. Below are the key benefits of AI in warehouse management.
A combination of AI technologies is shaping smarter warehouse systems to help revolutionize warehouse management.
ShipHero has taken AI integration to the next level with its AI Picking feature, designed to significantly improve warehouse efficiency. This feature automates the picking process, reducing the reliance on manual labor and enhancing productivity in ways that were once thought impossible.
Let’s dive deeper into how ShipHero’s AI Picking works and the advantages it offers.
AI Picking optimizes warehouse operations in two key ways:
The AI Picking feature delivers a wide range of benefits:
The transformative power of AI extends far beyond just picking. AI is also revolutionizing other aspects of warehouse management, driving improvements in operational efficiency, inventory management, and safety.
AI automates tasks, reducing errors and increasing speed. Automated sorting and real-time inventory tracking ensure accuracy, while real-time monitoring helps managers adapt and ensure timely deliveries.
AI plays a vital role in maintaining accurate inventory levels. By leveraging predictive analytics, AI can forecast demand and optimize stock levels, helping warehouses avoid both stockouts and overstock situations. This leads to better inventory management and fewer disruptions in supply chains.
AI-driven systems can monitor warehouse conditions to ensure safety and compliance with industry regulations. These systems can analyze warehouse data and predict potential hazards before they occur, proactively reducing risks and ensuring a safer working environment.
AI technologies are playing a transformative role in the supply chain and logistics sectors by improving efficiency, reducing costs, and enhancing decision-making.
These intelligent systems effortlessly manage supply chain processes by using data to optimize operations, predict trends, and automate routine tasks. This ultimately reshapes everything, from how goods are moved to stored and delivered.
The future of warehouse management looks promising with greater automation and efficiency, but future warehouse digitization brings challenges, such as high upfront costs and the need for skilled personnel.
AI-powered drones, autonomous robots, and IoT integration are smart warehouse technologies that are revolutionizing warehouse operations. Drones will deliver goods quickly, while robots automate sorting and transportation, thereby reducing the need for manual labor.
IoT and AI integration will enable real-time monitoring and optimization of operations. Smart technology in warehouses is leading to fully automated systems that are faster, scalable, and need minimal human input.
While AI offers immense benefits, businesses must also consider certain challenges. High initial investments in AI technology, data security concerns, and the need for skilled personnel are just a few of the hurdles that must be addressed.
However, with a strategic approach, companies can eliminate the challenges and embrace AI’s full potential to boost accuracy in picking and improve overall warehouse operations.
AI minimizes error by automating tasks like inventory tracking, order picking, and sorting, ensuring greater accuracy and efficiency.
Yes, AI-driven predictive analytics can predict demand, track inventory levels, and improve supply chain efficiency by forecasting needs with greater accuracy to help businesses stay ahead of trends and market fluctuations.
AI solutions are becoming more cost-effective thanks to cloud-based services and subscription pricing models. These options make AI technology more accessible to small businesses, allowing them to take advantage of its benefits without large upfront costs.
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