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Shiphero logo on a grey backgroundKEA logo in bold black lowercase letters on a white background.
November 1, 2021

Reopening during a pandemic – Advice from Kea leaders based offshore.

Following last week’s Government announcement detailing the new Covid traffic light system, Kiwi business owners are starting to gain a better understanding of how future restrictions could impact their companies.For those businesses starting to plan ahead with this new information, there is much to be learned from those overseas who have already begun navigating some of the more common challenges.

‍Read more at Kea

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October 22, 2021

Smart Warehousing Market predicted to grow $25.4 billion by 2026

According to a new market research report "Smart Warehousing Market by Component (Hardware, Solutions, and Services), Technology (IoT & Analytics, RFID, AGV), Application (Inventory Management, Order Management), Organization Size, Deployment Mode, Vertical, and Region - Global Forecast to 2026" published by MarketsandMarkets™, the smart warehousing market size to grow from USD 14.8 billion in 2021 to USD 25.4 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 11.5% during the forecast period. Various factors such as the proliferation of smartphones for faster goods management, the rising advancement in the eCommerce industry due to the onset of the COVID-19 pandemic, the emergence of multi-channel distribution networks, and the dynamic nature and globalization of supply chain networks are expected to drive the adoption of smart warehousing hardware, solutions, and services. However, the market faces restraints, such as a lack of uniform governance standards in the fragmented logistics industry and growing data security and privacy concerns.‍

Read more at OpenPR

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Shiphero logo on a grey backgroundShipping label with SH2021 new agreement, barcode, press release, and shiphero plus cargo cove logos.
October 22, 2021

ShipHero Acquires Florida-Based Full Service Logistics Company, Cargo Cove Fulfillment

NEW YORK, Oct. 22, 2021 /PRNewswire/ -- ShipHero, the leading shipping and logistics platform for over 5,000 e-commerce brands and 3PLs, today announces it has acquired Cargo Cove Fulfillment, a full service logistics company based in Jacksonville, Florida.One of the few full service logistics providers in Florida, Cargo Cove Fulfillment offers fulfillment and shipping services to over 50 partnering e-commerce brands, which will now be fully integrated into ShipHero's fulfillment offering. Cargo Cove's philosophy of making shipping and logistics easy and affordable mirrors ShipHero's customer-centric mission, making it a seamless partnership for both parties.Read more at PR Newswire

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Shiphero logo on a grey backgroundGraphic label with ShipHero and Pipe17 logos indicating a partnership on a textured dark background.
October 21, 2021

ShipHero Partners with Google to Help Drive Higher Sales Conversions

ShipHero announced a new partnership with Google to help eCommerce retailers stay competitive this holiday season.The company is one of only four logistics and fulfillment providers to partner with Google to implement the Google Delivery Promise, facilitating faster, more accurate delivery times.Through this new integration with Google Merchant Center, ShipHero will help clients drive more conversions on Google channels by showing customers more accurate, location- and product-specific delivery speed estimates.‍

Read more at eSeller365

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October 20, 2021

ShipHero Helps Businesses Drive Conversions this Holiday Season by Teaming Up with Google on Delivery Speed Estimates

Through a new integration with Google Merchant Center, ShipHero will help our businesses drive more conversions on Google channels by showing customers more accurate, location- and product-specific delivery speed estimates. All that our businesses need to do in order to take advantage of this feature is to link to their ShipHero account in Merchant Center. It’s really that easy!Shipping speed can play a critical role throughout the purchase journey, from discovery through final purchase:

  • 76% of online customers cite fast shipping speed as a top characteristic of a great shopping experience.
  • Delivery time influences 87% of online customers' purchase decisions.

By linking accounts, ShipHero businesses can showcase their investment in fulfillment capabilities to customers on Google across a wide variety of user experiences and journey stages. Moreover, participating ShipHero businesses should find it easier to obtain annotations that drive traffic and conversions, such as the free and fast shipping annotation.

How Google Delivery Speed Estimates Work

When a ShipHero business links their account, recent order tracking data is sent from ShipHero to Google, who then feeds that data into machine learning models to generate delivery speed estimates. On Google channels, customers will see delivery estimates based to the item they are viewing and their current location, among other factors. For example, if an item is fulfilled out of a facility in Pennsylvania, a shopper in Maine might see a 2-day delivery speed, while one in California sees a 5-day delivery speed.

Today, most businesses configure a nationwide shipping speed on Google, leading to customers’ seeing an overly conservative delivery speed that accounts for even the most remote locations. By using this approach, we expect most ShipHero businesses will be able to quote lower and more accurate delivery speeds to customers, based on the performance of similar Google-calculated shipping programs. And, given how critical delivery speed is to customers’ purchase decisions, an improvement in quoted speed should yield more conversions.

Google Delivery Estimate Availability

For now, the ShipHero-powered delivery speeds on Google are only available for orders originating from and delivering to the United States. Furthermore, the ShipHero-powered speeds work for channels managed by Google Merchant Center (link), including Shopping ads (link), free product listings (link), and Buy on Google (link).

How to Link Accounts

1. To link your account, you will first need your ShipHero username and password.  If you don’t know these, please reach out to ShipHero Support.

‍2A. If you already have shipping speed configured on Google Merchant Center, all you need to do is set up ShipHero for shipping data verification by linking your accounts here.  - or -

‍2B. If you do not have shipping speed configured — e.g., if you use the [shipping] attribute (link) in your product feed to convey shipping cost — you should set up an account-level, ShipHero-powered shipping service here, by doing the following:

  • In the “Service Coverage” section…
    • Name your service, e.g., “ShipHero US Service”
    • Select only the United States as the delivery country and USD as the currency
    • Select “At the customer’s address”
  • In the "Delivery times" section
    • Click on “Show custom delivery times based on your carrier or partner”
    • Click on “Your shipping data from partners”
    • Click on “Link your ShipHero account” and follow the account linking flow
    • Confirm your fallback delivery times, which Google will use while its models gain sufficient confidence in their delivery estimates for your products
  • In the “Shipping Cost” section, enter your shipping cost

NOTE - If you have used the [shipping] attribute to provide shipping cost, it will override the account-level shipping service you have set up in step 2B. For this new ShipHero service to work, you must clear the [price] sub-attribute within the [shipping] attribute for the items you want Google-calculated shipping speeds to apply to.

‍NOTE - If you have multiple shipping options configured for the same country, Google will select the cheapest option to show to the customer. If Google finds that, for a given country, you have multiple shipping options that cost the same amount, it will then select the fastest option among them to display.  Your ShipHero service from 2B will not display if it does not “win” that “cheapest, then fastest” logic for the United States.

How to Obtain the Free and Fast Annotation

A key benefit of letting Google calculate your shipping speed is that your items on Google will show a delivery speed that varies by region. So, even if you do not offer nation-wide “fast” shipping, Google will understand the areas in the country where your items will arrive “fast.” For example, if you operate 2 well-placed eFCs and use only ground fulfillment, perhaps 60% of the US will receive items “fast” (in 3 days or less).

So, once you have linked your ShipHero account, obtaining the free and fast shipping annotations is pretty straightforward. You just need to meet the other program requirements, which are as follows (more info)

  1. Ensure that your shipping service has the cost set to “Free shipping” or “Free shipping over a certain amount.” (If you choose the latter, only individual items priced over the free shipping amount will be eligible for the badge.)
  2. Turn on web conversion tracking for your Google ads account (link)
  3. Ensure the messaging on your site about delivery time lines up with Google (link)
  4. And, when ready, request verification with this form

Getting started with Google Merchant Center

If you don’t yet use Google to connect with customers, you can get started by signing up with Merchant Center here. Since last year, Google has offered a free listings product which may provide you with traffic and sales at no cost. You can learn more about it here.

Getting started with ShipHero

ShipHero can provide turn-key outsourced fulfillment services or help you manage your own fulfillment network with our advanced Warehouse Management Software. If you’re new to ShipHero, you can schedule a call with one of our experts to develop a fulfillment solution that works for you and your customers. Click HERE to schedule a meeting today.

More information

You can read more about how Google calculates shipping speeds here and shipping data verification here. Need help with Google topics? Reach out to Google Support.

Be sure to follow ShipHero on Twitter&LinkedIn today to stay up to date with the latest company news.

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Shiphero logo on a grey backgroundShipping label with logos of shiphero and flexport, barcode, QR code, and the text SH2021 Partnerships Newsroom.
October 19, 2021

New LCL Shipping Option Gets eCommerce Products to US Shores Faster

In partnership with Flexport, ShipHero is proud to announce a new shipping option meant to address the current congestion at US ports. Flexport has developed Flow Direct, a less-than-container-load(LCL) shipping option that allows clients to purchase space in shipping containers along with other clients. This allows smaller businesses with less product to get their goods from Shanghai to ShipHero’s Las Vegas warehouse in 23-25 days at just a fraction of the cost.Flexport Flow Direct is ideal for fulfillment clients who:

  • Ship regularly to the US for eCommerce replenishment.
  • Already ship LCL to the US.
  • Are not first-time shippers.
  • Source their goods from within 400km of Shanghai.
  • Ship to ShipHero’s Las Vegas warehouse.
  • Do not ship hazardous, dangerous or regulated goods including li-ion batteries and no goods that are regulated or subject to Other Government Agency (OGA) review (e.g., FDA, FCC, etc.). This includes cotton products produced in China due to the Withhold Release Order issued in Jan 2021.

For freight shipping in October 2021, Flow Direct costs $325 USD per Cubic Meter (CBM) of space. (This fee includes transportation from our Shanghai consolidation center to the ShipHero warehouse in the US.)Cargo Insurance, Customs Clearance and Import Fees (duty and tax) are extra because these fees are determined on the type of / value of your shipment - but not to worry, Flexport’s insurance and Customs clearance rates are very competitive. You will find these rates to be comfortably between FCL and standard LCL rates, leaning towards FCL. There is a one CBM minimum charge, and there is no maximum amount you can ship. November rates will be published soon.This new shipping option is available NOW for ShipHero Fulfillment customers, all they have to do is sign up as a Flexport customer by contacting the sales team at flowdirect_sales@flexport.com.ShipHero Fulfillment customers may also reach out to their Client Success Manager for questions, HERE.We are excited to bring ShipHero clients this out-of-the-box option that directly addresses the shipping log-jam that is cramping everyone’s holiday style. At ShipHero, we can feel your clients’ frustration and ShipHero is glad to partner with companies like Flexport to bring solutions directly to our clients.If you’re new to ShipHero and are interested in learning more about our fulfillment services, please schedule an appointment with our Fulfillment Sales Team, HERE.About ShipHeroShipHero is a US-based, leading solution provider in the fast growing eCommerce fulfillment space. ShipHero served over $5 billion of eCommerce orders in 2020 and is growing rapidly. ShipHero provides warehouse management software for brands that operate their own warehouses as well as outsourced fulfillment as a service from ShipHero owned and operated North American warehouses.Some notable customers include Universal Music Group, Glossier and Canadian Tire. ShipHero is a Shopify Plus partner and we serve more than 10% of Shopify plus stores globally.Media Inquires: media@ShipHero.com

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