PRICING

WMS pricing that grows with your volume, not your headcount

ShipHero plans start at $15,000 a year. Your price is set by your annual shipment and order volume, store connections, the features you need, and any hardware or support add-ons. Users, SKUs, warehouses, and 3PL clients are never metered.

Unused shipments roll over on multi-year plans
Renewal increases capped at 10%
AI Toolkit with MCP included free
PLANS

Pick a starting point. We'll size it to your volume.

Typical starting rates to help you plan. Every operation is different, and your final pricing comes from a conversation with our team.

Compare plans
Core
Starts at
$15,000/year

For brands and 3PLs moving up to a real WMS.

Get a quote
Growth
Built for scale
Custom

For high-volume DTC and wholesale operations.

Talk to sales
Enterprise
Multi-site and complex
Custom

For multi-site 3PLs with complex integrations.

Talk to sales
DTC shipments included per year25,000Custom allotmentCustom allotment
Wholesale orders included per yearNoneCustom allotmentCustom allotment
DTC shipments over your allotment$0.24 per shipment pay-as-you-go. Prepay from $0.22 per shipment, lower as you add more.
See volume tiers
Prepaid, per extra shipment
Shipments 1 to 15,000$0.2215,001 to 30,000$0.2030,001 to 45,000$0.18245,001 to 60,000$0.16660,001 to 75,000$0.151Above 75,000Custom

Billed like tax brackets, and tiers accumulate over your contract term. Example: 75,000 extra shipments cost $13,785 prepaid, or $18,000 pay-as-you-go.

Wholesale orders over your allotment$2.10 per order pay-as-you-go. Prepay from $2.00 per order, lower as you add more.
See volume tiers
Prepaid, per wholesale order
Orders 1 to 2,000$2.002,001 to 4,000$1.944,001 to 5,000$1.882Above 5,000Custom

Billed like tax brackets, and tiers accumulate over your contract term. Example: 5,000 wholesale orders cost $9,762 prepaid, or $10,500 pay-as-you-go.

API capacityStandardStandardIncreased
OnboardingGuided, with live trainingGuided, with live trainingCustom onboarding plan
Single sign-on (SSO)Paid add-on, $500 per month, unlimited usersIncludedIncluded
Location-Aware WarehousingA live map of your warehouse that shows where every picker is, plus Smart Batching, AI Path Optimization, wave picking, and putaway. Wave picking uses Pick-to-Light carts, billed separately.Paid add-on, priced to your operationIncluded
AI Toolkit with MCPIncluded free on every plan, on its own API bucket
Paid add-ons, available on every plan
Additional store connections10 included. Extra connections from $20 per month each, lower as you add more.
See volume tiers
Per connection, per month
Connections 11 to 25$2026 to 50$1551 to 100$10101 and up$5

Billed like tax brackets: each connection gets the rate for its band.

EDI integrationsSPS Commerce or CRSTL. One-time setup fee plus a monthly fee per retailer.
Retailer Label LibraryOne-time setup fee plus a monthly fee per retailer.
Light-directed hardwareOne platform for Pick-to-Light, Pack-to-Light, and Receive-to-Light. Tiered pricing based on kit volume, starting at $95 per cart and $295 per station per month.
See volume tiers
Picking carts, per kit per month
Kits 1 to 10$9511 to 25$9026 to 50$8551 to 100$80101 and up$75
Pack and receive stations, per kit per month
Kits 1 to 5$2956 to 15$27516 to 30$24531 to 50$20551 and up$150

Guidance only. Billed like tax brackets: each kit gets the rate for its band. Stations cost more because they use more lights and cables. Example: 30 carts cost about $2,725 per month, and 30 stations about $7,900 per month.

Tap-to-PackOne-time hardware purchase. $1,000 per unit, with volume discounts available.
NetSuite ERP integrationBuilt on the native ShipHero NetSuite SuiteApp. Scope and pricing flex to fit your setup.
Onsite supportBilled per day, plus travel and expenses.

Prices in USD and shown as guidance, not a quote. Every plan includes a one-time onboarding and implementation fee, typically starting around $5,000 depending on scope. Most add-ons bill monthly while active; Tap-to-Pack is a one-time purchase.

HOW PRICING WORKS

You pay for what ships. Nothing else is metered.

Typical WMS pricing

Not included

Per-seat fees every time you hire

Not included

Unused volume expires at the end of the year

Not included

A hard stop or a surprise bill when you hit your limit

Not included

No idea what renewal will cost until it arrives

Not included

AI and API access sold as add-ons

ShipHero pricing

Included

Unlimited users, SKUs, and warehouses on every plan

Included

Unused shipments roll over on multi-year plans

Included

Keep shipping at your pay-as-you-go rate, or prepay at a lower rate

Included

Renewal increases capped at 10% across every charge on your agreement

Included

AI Toolkit with MCP included free, on its own API bucket

WHAT COUNTS

No fine print on the meter

DTC shipment

One non-voided shipping label created in ShipHero, including labels made through the API.

  • Voided labels don't count
  • Several orders merged into one label count as one shipment

Wholesale order

One order fulfilled through the wholesale workflow, however it ships.

  • Parcel, LTL, or full truckload, it's still one order
  • One order with 40 labels still counts as one order
VOLUME PRICING

The more you ship, the less each shipment costs

DTC shipments over your annual allotment bill at a flat pay-as-you-go rate of $0.24 per shipment. Prepay for extra volume instead and the rate drops in tiers, from $0.22 down to $0.151 per shipment. Tiers accumulate over your whole contract term, so on a multi-year contract, each year's prepaid volume keeps moving down the tiers instead of starting over. Wholesale orders work the same way: $2.10 per order pay-as-you-go, or prepaid from $2.00 down to $1.882. Prepaid volume you don't use rolls over to the next year. These are our standard rates, and we can tailor pricing to fit your business.

Model your volume with sales
DTC rate per shipment over your allotment
$0.24
Pay-as-you-go
$0.22
First 15K
$0.20
15K to 30K
$0.182
30K to 45K
$0.166
45K to 60K
$0.151
60K to 75K

Prepaid tiers are incremental: each rate applies to the extra shipments within that tier. Tiers accumulate over your whole contract term, so later years keep moving down the tiers. Volume above 75,000 is priced to fit your business.

Example: 75,000 extra shipments cost $18,000 pay-as-you-go, or $13,785 prepaid. That's 23% less.
PRICING GUIDANCE

Ballpark your annual cost

Enter your volume and hardware for a ballpark at our typical starting rates. Your final pricing comes from a conversation with our team. Want to factor in EDI, Tap-to-Pack, or growth? Copy the prompt into any AI assistant to dig deeper.

25,000 are included in the Core plan.

10 are included.

Ballpark annual cost, Year 1Pay-as-you-goPrepaid
Core platform$15,000$15,000
Extra DTC shipments (25,000)$6,000$5,300
Wholesale orders$0$0
Extra store connections$0$0
Annual subscription$21,000$20,300
Onboarding (one-time, from)$5,000$5,000
First-year ballpark$26,000$25,300

This is guidance, not a quote. Your real number is usually different. Talk to sales →

Ballpark at typical Core starting rates for Year 1. Prepaid tiers apply incrementally and accumulate over your contract term, so later years of a multi-year contract cost less per shipment. Tap-to-Pack ($1,000 per unit, one-time) is not included here, and EDI, NetSuite, and onsite support are quoted separately. We can tailor pricing to fit your business.

Dig deeper with your own AI

Copy a ready-made prompt with your numbers and our typical rates, then paste it into any AI assistant to factor in EDI, Tap-to-Pack, contract length, or growth.

or open in Claude or ChatGPT
Show the prompt
I am evaluating ShipHero WMS pricing and want a ballpark cost estimate.

My numbers: 50,000 DTC shipments per year, 0 wholesale orders per year, 10 store connections, 0 picking carts, 0 pack or receive stations, SSO: no, Location-Aware Warehousing: no.
ShipHero quick calculator ballpark for Year 1 on the Core plan: $21,000 pay-as-you-go or $20,300 prepaid, plus onboarding from $5,000.

ShipHero typical starting rates (USD), from shiphero.com/pricing. These are published as guidance, not a quote:
- Core plan: $15,000 per year. Includes 25,000 DTC shipments, 10 store connections, and unlimited users, SKUs, warehouses, and 3PL clients. No wholesale orders are included. Contracts start at 12 months. Growth and Enterprise plans are custom priced.
- Renewal increases are capped at 10% of the initial term fees, and the cap applies to every charge on the agreement.
- Extra DTC shipments: flat $0.24 pay-as-you-go, or prepaid tiers applied incrementally: first 15,000 extra at $0.22, next 15,000 at $0.20, next 15,000 at $0.182, next 15,000 at $0.166, next 15,000 at $0.151. Above 75,000 extra is custom.
- Wholesale orders: flat $2.10 pay-as-you-go, or prepaid incrementally: orders 1 to 2,000 at $2.00, 2,001 to 4,000 at $1.94, 4,001 to 5,000 at $1.882. Above that is custom.
- Prepaid tiers accumulate over the whole contract term and do not reset each year. On a multi-year contract, Year 2 prepaid volume continues down the tiers from where Year 1 ended. Unused prepaid volume rolls over to the next year.
- IMPORTANT billing rule for store connections and hardware: tiers are incremental, like tax brackets. Each unit is billed at the rate for its band; only the units above a breakpoint get the lower rate.
- Extra store connections, per connection per month: connections 11 to 25 at $20, 26 to 50 at $15, 51 to 100 at $10, 101 and up at $5.
- Picking carts (Pick-to-Light), per kit per month: kits 1 to 10 at $95, 11 to 25 at $90, 26 to 50 at $85, 51 to 100 at $80, 101 and up at $75. Example: 30 carts = (10 x $95) + (15 x $90) + (5 x $85) = $2,725 per month.
- Pack-to-Light and Receive-to-Light stations, per kit per month: kits 1 to 5 at $295, 6 to 15 at $275, 16 to 30 at $245, 31 to 50 at $205, 51 and up at $150. Example: 30 stations = (5 x $295) + (10 x $275) + (15 x $245) = $7,900 per month.
- SSO: $500 per month on Core, unlimited users. Included on Growth and Enterprise.
- Location-Aware Warehousing: one product that includes a live warehouse map showing where pickers are, Smart Batching, AI Path Optimization, wave picking, and putaway. Included on Enterprise. On Core and Growth it is a paid add-on priced to the operation by ShipHero sales; do not estimate a number for it. Wave picking uses Pick-to-Light carts, billed separately.
- Tap-to-Pack: $1,000 per unit, one-time, volume discounts available.
- EDI (SPS Commerce or CRSTL), Retailer Label Library, NetSuite integration (built on the native ShipHero NetSuite SuiteApp), and onsite support: quoted by scope.
- Onboarding: one-time, typically from about $5,000 depending on scope. AI Toolkit with MCP included free.

Please follow these steps:
1) Before calculating anything, ask me about anything my numbers above leave out: Tap-to-Pack units, EDI retailers, NetSuite, contract length, and expected growth. Do not calculate until I answer or tell you to proceed with assumptions.
2) Show the math line by line, applying every tier incrementally and accumulating prepaid tiers across contract years.
3) Compare pay-as-you-go against prepaid.
4) Present the result as a ballpark based on published guidance, not a quote. Many customers' final pricing differs once ShipHero reviews their operation, so recommend I talk to ShipHero sales at shiphero.com/speak-with-us for an accurate number.
EVERYTHING INCLUDED

Included on every plan. No per-seat fees, ever.

Unlimited users
Unlimited SKUs
Unlimited warehouses
No per-client fees for 3PLs
10 store connections
API access with developer docs and community
Ticket and email support, 7 days a week
Knowledge base, 24/7
FAQ

Pricing questions, answered

How much does ShipHero cost?

ShipHero WMS plans start at $15,000 per year, plus a one-time onboarding and implementation fee that typically starts around $5,000, depending on scope. The Core plan includes 25,000 DTC shipments per year. Wholesale orders are pay-as-you-go at $2.10 per order, or less when prepaid. The exact price depends on four things: how many DTC shipments and wholesale orders you process each year, how many store connections you need, which features you add, and any hardware or support add-ons. Users, SKUs, warehouses, and 3PL clients are unlimited and never change the price. These are typical starting rates; most customers' pricing is set with our team based on their operation.

Why does ShipHero charge by shipment?

Shipments track the value you get from a WMS. Charging per user penalizes you for hiring. Charging per SKU penalizes you for growing your catalog. We do neither.

What happens if I go over my annual volume?

Nothing stops. DTC shipments over your allotment bill at a flat pay-as-you-go rate of $0.24 per shipment. If you see it coming, prepay for a block instead. Prepaid rates start at $0.22 per shipment and drop in tiers to $0.151 as volume grows, and the tiers accumulate over your full contract term rather than resetting each year. For example, 75,000 extra shipments cost $18,000 pay-as-you-go, or $13,785 prepaid.

What if I ship less than my plan?

On multi-year plans, unused shipments and orders roll into the next year.

Does the AI Toolkit cost extra?

No. The AI Toolkit, including MCP access, is included free on every plan. It runs on its own API bucket, so your AI tools never draw down the API credits your integrations use.

Which features cost extra?

These are paid add-ons, available on every plan: additional store connections beyond the 10 included, EDI integrations through SPS Commerce or CRSTL, the Retailer Label Library, light-directed hardware for Pick-to-Light, Pack-to-Light, and Receive-to-Light, Tap-to-Pack hardware (a one-time purchase), NetSuite ERP integration (built on the native ShipHero NetSuite SuiteApp and scoped to your setup), and onsite support days. Two features depend on your plan. Location-Aware Warehousing, a live warehouse map with Smart Batching, AI Path Optimization, wave picking, and putaway, is included on Enterprise and a paid add-on on Core and Growth, priced to your operation. Wave picking uses Pick-to-Light carts, which are billed separately. Single sign-on (SSO) is included on Growth and Enterprise and $500 per month on Core. The AI Toolkit with MCP is always included free.

Is there a one-time setup fee?

Yes. Onboarding and implementation is a one-time fee that typically starts around $5,000, depending on the scope of work. It covers live training sessions and go-live support. Your quote will show it as a separate line.

How is ShipHero billed?

Subscription fees are invoiced monthly in USD. You can pay by credit card or ACH debit, and ACH credit is available with approval. The onboarding fee is due when your agreement starts. Monthly add-ons, like extra store connections or light-directed hardware, are billed starting the month they go live and for as long as they stay active.

How long are contracts?

Contracts start at 12 months. Multi-year contracts unlock rollover of unused shipments and orders, plus the best per-unit rates.

Will my price go up at renewal?

Renewal increases are capped at 10% of your initial term fees, and the cap applies to every charge on your agreement: the platform fee, shipments, wholesale orders, store connections, and add-ons. That's by design, so you can plan your WMS costs years ahead.

Do you support B2B and wholesale, or just ecommerce?

Both. Every plan runs wholesale orders and DTC shipments in the same system. On Core, wholesale orders bill pay-as-you-go at $2.10 per order, or less when prepaid. Growth and Enterprise include a custom wholesale allotment.

Do 3PLs get different pricing?

No. 3PLs get the same pricing as brands. ShipHero doesn't charge by the number of warehouses you run or the number of clients you serve.

Is there a free trial or demo?

Yes. ShipHero offers free guided demos and a trial account, so you can see the WMS working on your own workflows before you commit. Talk to our team to set one up.

Ratings

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