How does a 3PL navigate managing shipping accounts for themselves and their clients? In this video, ShipHero's founder + CEO, Aaron Rubin, discusses the economics behind a 3PL and why it's important to know when to use your own shipping account or your clients.
Find out how everyone wins with our Economics of a 3PL video. Included are tips for running a profitable 3PL and making sure you and your clients both come out on top when using national and local carrier rates.
A 3PL, itâs a blue collar business. Your goal is a dollar per order profit, thatâs basically best in class. Your other goal is to not lose money or run out of money, which is really easy to do at a 3PL. It happens one of two ways, mostly related to using your shipping accounts. If youâre using your shipping account and a merchant doesnât pay you,
UPS and FedEx still expect you to pay them and then you get squeezed, right? You donât have the money to pay. If youâre using your should be account, not your clientâs shipping account, you are responsible for the bill. So you need to make sure youâre only doing that if you know that your merchant is going to A, pay you and B, pay you on time.
Because UPS or FedEx will expect to be paid in, say, 21 days. If your merchant is on 30 day terms, youâre already behind. And then if they pay you late, you now get cash crunched for nothing you did wrong. So make sure that youâve got the right terms or youâre using your clientâs shipping account, which will protect you.
The other reason to use your clientâs shipping account sometimes is if youâre not going to mark up your shipping, you have no profit margin in there, which means any mistake that happens, you have no buffer to take that out of. So if you make a mistake or even if you donât, but UPS charges you for something extra. If you are using your account, your client might not want to pay you for that.
But UPS is going to expect you to pay and youâre going to end up losing money on that. So you need to make sure if youâre using your account, youâre marking it up. So then if you mark it up 10%, thereâs the occasional mistake. You have the buffer to to offset that, or itâs the clientâs shipping account and then itâs their responsibility.
So if thereâs a mistake, let them fight directly with UPS or FedEx. Itâs not your cash that you need to watch out for. 3PLs in general should be a fairly profitable small to midsize business. If using our ShipHero software, you can bill the client for using your account or you can plug in their account and you can also do it differently per client.
So letâs say youâve got, you know [brand] as a client, their shipping rates are probably better than yours, so you might plug in theirs. And then if youâve got a really small merchant, they probably donât have access to as good UPS rates as yours. So maybe you plug in yours, maybe you have a bit of a markup on there.
So theyâre still getting a better rate than they would get on their own. And now youâve got a bit of a profit center by leveraging the volume you have with the carrier to get better rates. So thatâs how everyone sort of wins.
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When CEO Mendel Mangel founded Frankly Fulfillment, he initially viewed ShipHero as a competitor. But after struggling with a legacy WMS that ânickeled and dimedâ every step of their growth, he realized that ShipHeroâs operator-first background was actually an âastronomical benefitâ.In this interview, Mendel shares how making the switch helped them scale from near zero to 65,000 orders a month while eliminating customer churn due to operational errors. He also details how the team utilizes RateShop+ to balance shipping speed against costs, ensuring efficient delivery without sacrificing margins.Watch the video to see how they stopped worrying about software limitations and focused entirely on scaling.

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"ShipHero is the Apple of shipping software." Join us behind the scenes with Mitch Mammoser, COO and Co-Founder of Frost Buddy, to see how they managed a "rocket ship" growth trajectory to nearly $80 million in sales. In this case study, discover how Frost Buddy utilized ShipHero to navigate the challenges of rapid scaling and high-volume fulfillment. Follow their journey to discover:
Watch the full story to see why ShipHero is a "non-negotiable" partner for one of the world's fastest-growing drinkware brands.
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Meet the Packer Performance Dashboard, ShipHeroâs latest feature that goes beyond simple pack rates.
đŚ Tracks key packing events (Tote Scan, Item Scan, Print Label, Order Complete)
đ Scores efficiency based on expected vs. actual pack time
⥠Factors in order complexity & shipment type for real-world accuracy
Your warehouse just got smarter. Ready to optimize labor costs?
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