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Why I Was Wrong to View ShipHero as a Competitor: Frankly Fulfillment Case Study

May 28, 2026
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When CEO Mendel Mangel founded Frankly Fulfillment, he initially viewed ShipHero as a competitor. But after struggling with a legacy WMS that “nickeled and dimed” every step of their growth, he realized that ShipHero’s operator-first background was actually an “astronomical benefit”.In this interview, Mendel shares how making the switch helped them scale from near zero to 65,000 orders a month while eliminating customer churn due to operational errors. He also details how the team utilizes RateShop+ to balance shipping speed against costs, ensuring efficient delivery without sacrificing margins.Watch the video to see how they stopped worrying about software limitations and focused entirely on scaling.

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